So many networks but which one is right for me?

There are various platforms with their pros and cons and it requires a bit of sniffing around to pick the best one that suits your business. It’s important to think- where your customers are likely to be?

Where’s the value?

Don’t try and join every social networking site and try your hand at all of them. Pick one to start with and expand accordingly once you’ve got the hang of things

Be flexible

Technology is constantly changing and you need to be aware of this- keep an eye on customer trends and use it to your advantage.

Who are you?

You’re a human and NOT a robot so make sure your personality is very clear when you’re on the social media. Put yourself in the shoes of your customers and decide whether you’re product/service merits humour or a serious tone.

It’s all about the strategy

it is vital that the team who are dedicated to delivering the strategy are fully aware of the dos and don’ts of social media. This is a particular reason why many companies are looking to outsource their social media and why MNC like Nestle failed to prepare their strategy and suffered consequently.

Do I have enough resources?

Do you have the time and personnel to maintain the level of content you are planning? Will you reply to comments and complaints in time? Will training be required? Evaluate these questions and decide whether it’d be better to control your social media in-house or find a specialist company. Commonly, companies begin social media with a honey moon period and then quickly forget about it whereas a social media company will ensure it is updated and monitored.

What are your competitors doing?

See what you’re competitors are doing and see how you can improve on that. Assess what works for others and what doesn’t.

Dealing with complaints

Have a strategy devised for dealing with complaints. You will get them at some time and it’s important that you know how to deal with them promptly and efficiently.


the whole point of social media is to be social- engage and connect with a person, that’s the whole point after all!