As industry recovers from the financial crisis executives are easing some of their cutbacks, and it looks like advertising is one of the areas they are prioritising for a budget increase.

Guy Hayward, Chief Executive of JWT UK says he believes clients are beginning to re-use advertising to build their business.

Life’s a lot sweeter for ad land giant Rowntrees- check out the┬ávideo

According to media investment manager Group M, the UK’s adspend surged by 8% over the past year, with television advertising rising at an even faster pace.