More than a third of the UK’s SMEs use social media as a marketing method every day, according to new research.

Simply Business, 8th September 2010

A survey compiled by publishing group Daryl Willcox suggests that 35 per cent of firms surveyed post daily updates on services like Twitter, Facebook and LinkedIn.

Of those firms questioned, more than half said that they use social media. A quarter said that they use the tools “every few days”.

Some 60 per cent of users said that social media has had a positive impact on their business. Of these, 46 per cent reported an increase in brand awareness.

Social media is becoming an increasingly important tool for small firms with relatively modest marketing budgets. Many SMEs have enjoyed higher marketing ROI with social media, as a result of the increased ability to target activities.

Daryl Willcox, founder of the publishing group, said: “The number of companies participating in social media on a daily basis shows the growing importance of this marketing channel.

“The fact that 60 per cent have reported a positive impact on their businesses shows SMEs are becoming increasingly receptive to the benefits.”

LinkedIn proved the most popular social media platform, with 73 per cent of respondents saying it was their most commonly used tool. Facebook and Twitter were close behind with 64 and 63 per cent respectively.